Guide Dogs

Guide Dogs research showed that people with visual impairment and their families needed more online information and advice. Important topics with inadequate provision included eye conditions and technology. 

Guide Dogs commissioned me to write accessible, helpful and trustworthy content optimised for search. Drawing on insights from Guide Dogs and my own research, I wrote with empathy and sensitivity, delivering content with a human touch. With my support in creating content at scale, the Guide Dogs Information and Advice team was able to rapidly expand their provision in new areas.

“Sarah’s SEO copywriting contributed to driving increased traffic to the website and helping people find the information and support they need. She wrote consistently excellent content and communicated complex health information clearly, with the required brand tone of voice. It was an absolute pleasure working with Sarah, a talented, reliable copywriter whose flexible and professional approach is an invaluable contribution to any team.” Emer McCourt - Senior SEO Content Strategist