Hello, I’m Sarah Jones, the Content Carpenter.

Sarah Jones, Director of The Content Carpenter

With a background in Marketing, L&D, and Consulting, I’ve always been driven to understand what makes people tick, and to craft messages and experiences that really connect with them.

My professional experience includes:

  • Stints as a consumer marketer at Mars and PepsiCo. I launched Walkers SunBites, proudly still going strong in your nearest supermarket savoury snacks aisle.

  • Working as an L&D Consultant focused on helping Marketing teams and individuals grow their skills and achieve their potential. I have worked with clients including Kellogg’s, Intercontinental Hotels Group, AstraZeneca and more.

  • B2B Marketing for professional services firm Brand Learning, which became part of Accenture. This gave me a deep appreciation of the science and art of engaging B2B customers (hint: they’re humans just like you and me).

Working with me you get:

  • Big picture thinking and a fresh perspective on your strategic challenges, paired with a really good eye for the details that matter.

  • A constant focus on the needs of your audience, and a relentless ability to remind you of them to ensure you get better results.

  • Pragmatism, flexibility, and a cheerful outlook that make me a trusted partner on projects and teams.

  • Unprompted reading recommendations for just about any topic - I have a magpie mind!