Supremely helpful strategies and content.
Content Marketing Strategy
Grow and engage your audience with a powerful content marketing strategy. I can translate your organisation’s goals and brand positioning into a strategy to get the right messages to the right people across the customer journey.
Target audience personas
Content strategy
Thought leadership
Subject matter expert engagement
Effective content influences what people think, feel and do, and helps them achieve their goals. I create content powered by real human insight that truly connects with your audience. Impeccably researched, interesting and genuinely helpful.
Blog articles, website copy, customer success stories
Lead magnets including thought leadership papers, buyers guides, webinars
Collateral that makes the most of your content such as infographics and social posts
Content and Copywriting
Learners deserve helpful, empowering resources based on an understanding of their needs, challenges and ambitions. I design and develop engaging learning experiences and resources for marketers based on learner insight.
Capability frameworks
Learning needs assessment to diagnose and help you solve for the right problems
Learning experience design including face to face and virtual workshops, and Elearning
On-the-job resources: checklists, coaching questions, and toolkits that help people in the moment when they need to get things done