Been There Done That

Been There Done That were working with the UK division of a global financial services firm. The firm’s Marketing team wanted to shift from being seen as a support function to being strategic value creators.

Been There Done That’s team of amazing strategists brought me in to provide capability expertise and to define and codify the client’s end to end ‘way of marketing’.

The result was:

• A clear set of principles and ways of working to deliver on the vision for the Marketing team.

• A codified ‘way of marketing’ that put growth at the forefront, from annual planning through to campaign delivery.

• Common tools, processes, templates and guidance to drive consistency and quality across all marketing activities.

“I could not have put my client or the project in more capable hands. She is a marvel at translating complex things into beautifully simple expressions. Her attention to detail is amazing but also her attention to the end user of learning experiences and organisational change and the embedding that is so necessary for these projects to be hailed as a success. I would have Sarah on my team in a heartbeat on the biggest projects that are complex and sometimes difficult to wrestle to the ground.” 

Nikki Crumpton, Chief Strategy Officer, Been There Done That

“Feedback from everyone has been positive. I am confident we will start to unlock much more value now that we have a clear, accessible framework that enables and encourages our teams to ask better questions and open up opportunity. The biggest thank you from all of us.”

Head of Marketing Strategy, Insight and Effectiveness